SEO News

Testing Google Engine Optimization

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  1. Integrating Owned, Earned & Paid Media For Better SEO

    Google's Webmaster Central Blog has expanded the definition of search engine optimization to include marketing: The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. And I have a strange feeling that soon enough these products will no longer only rely on search engine...

  3. Google Analytics Finally Gives Developers Content Experiments API

    Using the new Content Experiments API, developers can bypass Google's programmatic optimization while still reporting the results of your tests within Google Analytics. Google offers technical documentation that involves sample Python code through...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...