SEO News

Testing Google Content Experiments

  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. During a live-stream event today, Google announced three key AdWords...

  2. Google Analytics Finally Gives Developers Content Experiments API

    Server-Side TestingContent Experiments in Google Analytics currently only allows for client-side testing. Google Analytics revamped Content Experiments last summer. Last week, Google announced the launch of a specific API for Content Experiments.

  3. Top Google Website Optimization Resources

    Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best. Content Experiments (A/B Testing) Properly building an XML Sitemap and submitting it to Google is one...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Optimizely, Google Content Experiments, Unbounce). In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement...

  5. Is Agile Marketing the Future of Search in 2013?

    Instead, you should be testing out new ideas and concepts by creating controlled experiments. Run Controlled Experiments and Prove a Point Plus, it means that by running small experiments in this way, you'll be able to prioritize decisions based on...

  6. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    Google Content Experiments is a free testing platform integrated directly into Google Analytics. An alternative to Google Content Experiments worth considering is Optimizely, a commercial A/B testing platform which provides an easy-to-use interface...

  7. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    Next, follow the steps outlined in Google Experiments (now part of your Google Analytics account under the Content menu). Google’s new “Google Experiments” for A/B testing was used for this test (read more on setting up Google Experiments here).