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  1. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Work with them, and you'll be working with the guys who helped Apple, Google, Sony, and Facebook increase their website revenue. In the early chapters, you'll get definitions for some CRO jargon (if you haven't yet figured out what MVT, CTA, or A/B...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. The Facebook Exchange (FBX): Retarget select audiences...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Take advantage of the opportunity to be involved and active on social media, whether it...

  5. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. Just within Google's service offerings you have a few distribution channels: Google...