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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. Visual Website Optimizer is a testing tool that requires minimal coding...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery. That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review Webmaster Tools report for Google and Bing Pingdom website speed testing tool A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign. SEO audits are immensely popular.

  5. Google Tests Knowledge Graph with “In the News”

    Google is testing a new Knowledge Graph feature called "In the news," per reports. We're always making improvements to Search," a Google representative wrote in an email. Perhaps interestingly, unlike the rest of her family, a search for Duggar...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. Google’s local algorithm update, "Pigeon," took flight around...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries.