For the rest of their sponsored keywords, Pottery Barn could explore ad copy and landing page testing to improve their CTRs on keyword terms that consumers associate with their store, and strengthen their overall branding efforts to expand...
The First Creative: The Display or SEM Ad Unit Look at the relationship between your ad unit and the landing page, and also understand when it's time to increase your conversions by targeting users who don't convert after the first visit with...
Facebook is in the process of testing a new logout screen page ad unit. It's expected that this new ad unit is scheduled to go live in April on all accounts. Last Wednesday Facebook came out this new ad layout focusing on exposing users to more ads...
The ads, bigger now, will start as a page post and then later appear as an ad unit on the right side of the user's home page. And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile...
In concerns to that ad unit, Twitter told ClickZ that it's made pricing more nuanced for international brands. The New York-based credit card firm will lean on its Open Forum microsite to provide how-to information on buying Promoted Tweets and...
The unit is approximately three ad spots tall, updates in real-time, and infinitely scrolls on mouseover through all notications. Facebook seem to be testing a locked navigation bar so that users can scroll further into lifestreams.
After Ad Changes, Yahoo Media Unit Gets a Management Shakeup - All Things Digital Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share - TechCrunch Google AdMob Adds Windows Phone 7 to Mobile Ad Mix - Google Watch
Checking If Your Ad Is Running In AdWords Just Got Easier by Frank Watson AdWords reports get more powerful: measure the value of ad interactions - Inside AdWords But Google has taken care of this with their new ad preview tool.
Now, they've launched a test to let companies target that same ad space with a conventional leaderboard ad unit. What it is: An extra line below your text ad showing your rating from Google Product Search.
The winner gets the number one spot and the rest of the ads appear in positions number two, number three, etc.depending on the size of the ad unit. The effect is even more visible when an ad unit designed for three or more ads only displays a...
I'm also the guy who bought Dove's men's body wash that was made to seem so masculine during their Super Bowl ad. When Yahoo announced plans last year to provide a rich ad layer in paid search, I chuckled.
We're doing a lot of testing on the Searchme Ad Platform for a number of different brands. Now, the ad program is officially launching to all interested advertisers. At the same time, we're helping consumers know exactly what they're getting before...
Our custom ad formats and yield optimization technology maximize click-through rates and effective CPMs. DOCLIX owns and operates AdSide, a pay-per-click ad network which brings search-level performance to content-targeted ads.
AOL Creates Platform A, New Ad Network Division Google Sheds Light on Ad Quality Score Yahoo Ad Ranking System Now Live Microsoft acquired aQuantive, Yahoo acquired Right Media, and AOL went on an ad technology buying binge.
Alfred Chow, senior manager for the largest independent IYP, Yellow Book, explained to me that Yellow Book is also in the marketing and testing phases of a video ad product for local business clients.
Ad unit optimization: It can be tricky picking the best ads for your site, so we've included ad unit optimization for referrals. When you create a new referral ad unit, simply select the Pick best performing ads option.
It does shift the burden of conversion to the publisher, but it's a higher value ad unit," he said. Although a pay-per-action model shifts more risk to publishers, since they don't get paid unless a visitor clicks and completes the pre-defined...
Test of YouTube AdSense Unit Reveals ClickthroughsA new Google ad format, which features YouTube videos inside an AdSense unit, may reveal clickthroughs for the ads via a bug in YouTube's "links" feature.
You may have noticed Google is testing a new ad format, which features YouTube videos inside an AdSense unit, as noted by Forrester analyst Josh Bernoff earlier this week. An unexpected side-effect of that feature exposes the number of...
The update will contain some small usability fixes, and mark a pilot release of Microsoft Content Ads, the new contextually-targeted ad program that shows text ads on sites on Microsoft-owned sites. Unlike most other contextual ad programs, Content...
