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  1. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers need to design and optimize for engagement to build a base of loyal users, who can then become repeat buyers. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to...

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Far too often great ideas or ad concepts get delayed because design resources or IT resources on the client end are unavailable. Educate management more on the workings of PPC in small chunks at a time.

  4. Don't Let Your Web Site Design Become a Nightmare

    You probably should have at least heard of him, attended a session with him, watched his webinar on the "Seven Deadly Sins of Landing Page Design" or read his book, "Landing Page Optimization: The Definitive Guide to Testing and Tuning for...