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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  3. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. Let’s face it, not only is PPC getting more competitive, but the...

  5. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach new audiences. Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an...

  6. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality score. Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing...

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    Do these new features have you excited about the future of PPC? There are two links from this ad, one to the landing page and another to the video view. For example, serve a specific ad based on site content, or shopper behavior on your site.