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Testing Ad Ppc Landing Page Design

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  1. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Hero Ads are very visual ad formats and essentially the ads look to be like a landing page, rather than an...

  2. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Far too often great ideas or ad concepts get delayed because design resources or IT resources on the client end are unavailable. Educate management more on the workings of PPC in small chunks at a time.

  3. Don't Let Your Web Site Design Become a Nightmare

    You probably should have at least heard of him, attended a session with him, watched his webinar on the "Seven Deadly Sins of Landing Page Design" or read his book, "Landing Page Optimization: The Definitive Guide to Testing and Tuning for...

  4. One PPC Landing Page, Infinite Faces

    Before getting into that: the subject of landing page design and testing is an important one, and I encourage all PPC advertisers to make sure it's not neglected (as it too-frequently is). Before starting on the two most recent columns describing...

  5. Web Analytics 101, Part 2

    Join us for Search Engine Strategies London February 17-20 at the Business Design Centre in Islington. Analysis: Several different PPC campaigns are producing mixed results. It can track campaign conversions, goals, visitor performance, basic ad A...

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