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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate. Moving into 2014, this race to create new social media networks and advertising platforms to support...

  2. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Many strategies have come and gone within your PPC campaigns this year. I'm sure you're careful to double-check all your changes, but PPC moves fast and things can get missed even with the keenest eyes – especially if multiple people work on an...

  3. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    From an advertiser perspective, it enables advertisers to get all the most important and relevant information before consumers, with plenty of call to action. Hero ads are great opportunity for advertisers to maximize brand impact though a visually...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most