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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The answer is simple: the goal of every PPC ad is to be as relevant as possible. PPC professionals love to talk about seasonality. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance?

  3. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. PPC is no different. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. Let’s face it, not only is PPC getting more competitive, but the...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    It followed the general format pioneered by the search engines through PPC. Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. This ad unit is still in testing at Facebook and the video...

  6. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Many strategies have come and gone within your PPC campaigns this year. I'm sure you're careful to double-check all your changes, but PPC moves fast and things can get missed even with the keenest eyes – especially if multiple people work on an...

  7. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach new audiences. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads.

  8. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most