SEO News

Testing Ad Page Optimization

  1. 22 Facebook PR Secrets Every Community Manager Should Know

    The key is to not bombard fans with too many posts, as Facebook news feed optimization often penalizes for this. Your ad or post is interesting enough where people are willing to share it,” said Dennis Yu, co-founder and chief executive officer at...

  2. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Conversion optimization testing: We’ve seen conversion rates increase and decline dramatically due to testing on the website/landing page. Bad" data can relate to any performance statistics that may misguide your optimization efforts.

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    However, the lack of clarity can make optimization seem like witchcraft (it’s not). Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful to someone looking at your ad.

  4. Does Your PPC Budget Match Your Conversion Optimization Budget?

    Once you accept that you should be matching your click budget with your conversion optimization budget, all sorts of things become possible. The click can be perfect – the right person at the right time seeing the right ad message – but if the...