SEO News

Testing Ad Links Ppc Landing Pages

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  1. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The overall ad experience looks very good as it is very visual yet contains all the key links for consumers. For example, an ad could contain your calls to actions 'request a quote', but then also visual site links that drive to deeper information...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality score. Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    There are two links from this ad, one to the landing page and another to the video view. Do these new features have you excited about the future of PPC? The enhanced sitelinks look like four other ads attached to the primary mother ad.

  4. Killer PPC Ads: The Fundamentals

    The world’s most perfect PPC ad will fall on its face with a poor landing page. Your ad is the PPC face to the world that shows who you are, what you sell, and how you want to engage prospects. PPC ads can be served in the top and side ad positions...

  5. The Art of the Landing Page: 7 Tips For Increasing Conversions

    This could have been in your PPC ad, a third-party blog posting, or a comparison shopping engine. Bland landing pages are often the best-converting ones. All other clickable links or choices on the page should be eliminated, or at least visually de...