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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This drilled-down version will also allow you to identify if your competitors have been running any tests.Testing can be intuited by looking at the recent history of ads they have run—have there been a few different versions of an ad running until...

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    In limited release, Media Ads contain a video component served in the AdWords ad in search results. The enhanced sitelinks look like four other ads attached to the primary mother ad. Using the Display Ad Builder and Google Merchant center, Google...

  5. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    PPC allows you to track the effectiveness of your marketing message or test a new product; multivariate testing helps illuminate how well an ad is received by the market place. In traditional media, it's often difficult to control who is viewing...