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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s awesome, but it’s at that point in time that I typically tell clients to stop celebrating, put down the piña coladas, and get ready to take action. OK, now that I’ve covered why it’s important to analyze the surge in traffic based on...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Now that you have the report, you can create a plan of action for optimizing your PPC account. Prioritize the action items and tests gleaned from this report in addition to any media optimizations and you'll be well on your way to PPC success here.

  4. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    From that point on, every action you take, every ad you write, and every penny you spend should aim toward achieving your predefined goal(s). One of my favorite things about rich media ads is experimenting and testing which format works best with...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. This case could potentially become a class action lawsuit. Facebook Seeks 7-Figure Price Tag for Summer...