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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This drilled-down version will also allow you to identify if your competitors have been running any tests.Testing can be intuited by looking at the recent history of ads they have run—have there been a few different versions of an ad running until...

  3. Google Display Network Remarketing: Convert The Prodigal Shopper

    Mess around with the different types of lists, sites where you are displaying ads, keywords, member duration, frequency capping, ad layout, etc. Be sure to base and track all of your changes on Analytics, and establish a positive ROI before you get...