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Testing Ad Adwords Campaign

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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  2. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. With Adwords Editor and its many bulk editing features, those days disappeared. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using...

  3. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad copy. Bid management is key, and you can help streamline this with rules and settings in...

  4. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  5. 7 Essential Skills for Managing PLA Campaigns

    Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). AdWords Campaign Optimization Often times Google's actions, whether intentional or unintentional, can have a strong positive or...

  6. Win Earned, Owned and Even ‘Paid’ Links With Content

    We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we identified right at the very beginning of the planning process. Breaking the actual link earning process down is a really useful way of...