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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start. Continuity between the keyword searched and the ad, also the ad to the landing page.

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The firm heavily relied on AD like the tools available through Adobe. The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Your ad won't be just another boring message in a sea of messages – you will stand out in the crowd! The answer is simple: the goal of every PPC ad is to be as relevant as possible. The New Year's ad variation went into 50/50 rotation with each ad...

  4. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. They don't tell you what happens after the ad click. I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was...

  5. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    Be smart about when and where you show your ad and what sitelinks or extensions you use. This is probably ingrained in most paid search marketers, but this might be a new type of testing. Google's change to enhanced campaigns was driven by the idea...

  6. How E-Comm Retailers Can Rock it With Inventory Campaigns

    You can play around by using different portions of your feed to generate effective ad copy – and there is a lot of room for testing. The opposite is also true – if a new product emerges in the feed, a new ad group will automatically be created for...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Using the inverse of the previous example, marketers can also retarget visitors who have come to...

  8. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This drilled-down version will also allow you to identify if your competitors have been running any tests.Testing can be intuited by looking at the recent history of ads they have run—have there been a few different versions of an ad running until...

  9. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. Review Ad Positions and Manage Bids For ecommerce, check ad spend and revenue. They might be able to explain the odd behavior, for example, the shopping cart was buggy or...