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  1. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Community managers can create great little posts that entice and pique the curiosity of friends and fans.

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    By the way, usability testing is not user research. User research is a proactive process; usability testing is reactive. If your UX candidate wants to start with usability testing, then you should look for another candidate.

  4. 5 Takeaways From the World Cup for Global Search Marketers

    As long as you're measuring your campaigns, testing, and capitalizing on what is working and eliminating what is not, you are winning. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish reporting that segments the performance of your core campaigns against those of your testing...