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  1. How to Solicit Feedback from Prospects and Customers

    Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales copy, testimonials, specs, psychological triggers to buy, etc.that would make any sane person pull out their wallet and give...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms like "price of" or "reviews for. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and former director of market development for...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Some pages on your website are created to convey your brand's key messages, such as an "about" page, a "testimonials" page or section about your team. Advanced prospectors profit because they know where to look to find the nuggets, while...