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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our internal pages can replace standard logos with the logos of our manufacturing clients and also display snippet testimonials from other CEOs who love our software. For most organizations it's now a crucial piece of the marketing puzzle.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Some pages on your website are created to convey your brand's key messages, such as an "about" page, a "testimonials" page or section about your team. Advanced prospectors profit because they know where to look to find the nuggets, while...

  3. 7 Ways to Get More Out of Your Conversion Confirmation Page

    After someone makes a purchase, you may consider displaying testimonials for that product on your confirmation page. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page.

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service. Provide Details Through Testimonials

  5. How to Create ‘Passion Pieces’ That Inspire People to Link

    Ask to see customer service questions, testimonials, praise or criticisms. Some of the most important pages in telling a client’s story are as dull as dishwater – and without an iota of passion. Yet somewhere hidden within any client there’s a...

  6. 6 Reasons You Should Use Market Surveys in Link Building Campaigns

    You’ll get great quotes and testimonials from this material (but you can only use them if you follow up and ask for permission). You Get Quotes and Testimonials From Real People An in-depth market survey on behalf of your client can be a rich...

  7. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Highlight customer-generated content (product reviews, testimonials, etc.as often as possible across a range of content mediums. It may sound counter-productive, but focusing less on link building can actually gain more links.