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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms like "price of" or "reviews for. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and former director of market development for...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Some pages on your website are created to convey your brand's key messages, such as an "about" page, a "testimonials" page or section about your team. Advanced prospectors profit because they know where to look to find the nuggets, while...