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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and former director of market development for...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Some pages on your website are created to convey your brand's key messages, such as an "about" page, a "testimonials" page or section about your team. Advanced prospectors profit because they know where to look to find the nuggets, while...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our internal pages can replace standard logos with the logos of our manufacturing clients and also display snippet testimonials from other CEOs who love our software. For most organizations it's now a crucial piece of the marketing puzzle.

  4. 7 Ways to Get More Out of Your Conversion Confirmation Page

    After someone makes a purchase, you may consider displaying testimonials for that product on your confirmation page. The conversion optimization discussion focuses (and rightly so) on getting visitors to take an action on your website or landing page.