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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service. Provide Details Through Testimonials

  2. How to Create ‘Passion Pieces’ That Inspire People to Link

    Ask to see customer service questions, testimonials, praise or criticisms. Some of the most important pages in telling a client’s story are as dull as dishwater – and without an iota of passion. Yet somewhere hidden within any client there’s a...

  3. 6 Reasons You Should Use Market Surveys in Link Building Campaigns

    You’ll get great quotes and testimonials from this material (but you can only use them if you follow up and ask for permission). You Get Quotes and Testimonials From Real People An in-depth market survey on behalf of your client can be a rich...

  4. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    Highlight customer-generated content (product reviews, testimonials, etc.as often as possible across a range of content mediums. It may sound counter-productive, but focusing less on link building can actually gain more links.

  5. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    Testimonials (interviews with the hero and their friends and family)Call to action outro screen – apply to be on an upcoming show Testimonials from Cheryl and Joe and dozens of other clients. But of course, the show isn’t really about clutter.