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  1. Stoxx leads the way with value-focused smart-beta service

    Index provider Stoxx has delivered a complex and comprehensive suite of smart beta indexes in the past year, developing innovative investment themes and refining already established strategies with client's needs in mind - all while providing a...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  3. 5 Ways to Make Web Analytics Data More Insightful

    Big data is anything anyone ever talks about anymore, so the C-suite has never been more interested in integrated analytics, shining a spotlight on the web analyst team to deliver more than just pretty charts and high-level talking points.

  4. Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program

    Downhill also added a comment to my post about the interview, "Fionn Downhill of Elixir Interactive on Selling Search to the C-Suite at SES NY 2010. This is a test. This is only a test. Each student enrolling in a new Mini-MBA: Digital Marketing...