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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Tell us in the comments if you see other trends around headlines or if your headline strategy differs from the above. In fact, sophisticated marketers test multiple headline versions prior to publishing to discover the one that performs best.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. Also, this strategy is proactive because this is how good account managers provide new...

  3. SEO vs. SEM Timelines: A Medical Analogy

    The inconsistency throws everything off and makes it difficult to determine if the prescription (or strategy) was really working. Doctors and SEO experts don't have exact answers and must test different strategies to see what works and make...