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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Develop Your Content Strategy Whatever comes up for you, addressing these issues in a clear and open way is the best strategy for...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Crucial Tips for Developing a Content Strategy Although this article may not make you laugh (hopefully the tongue-in-cheek headline at least gave you a chuckle) or cry, it does contain some simple advice to consider the next time you work on your...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. To get started, create a broadly-focused test that asks users how they would shop for...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A few quick considerations when implementing this strategy: Spending 30 minutes thinking through your sitelink strategy can yield results. Test multiple mobile preferred ads and remember Bing Ads still offers the choice to target mobile campaigns...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Business strategy: The most important function in a content marketing strategy lies in the ability to integrate...

  7. The Biggest Mobile Trends and Stories of 2013

    On the bright side, Google's move forced many of us to stop delaying the inevitable and get started with a multi-screen optimization strategy and they deserve credit for that. The Glass Explorer program was opened as a limited beta in February 2013...