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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary...

  2. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort into bigger projects/campaigns. If you can line up additional outreach/attention...

  4. Influential Twitter Accounts Indexed More in Google [Research]

    Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which is a pretty small number when you consider that there are 500 million tweets per day," Eric Enge, CEO of Stone Temple Consulting said in his post...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Others are small fonts, text boxes, and buttons that make it a challenge for customers on smaller screens. Action: The best way to test onsite usability issues is to take a look directly, but since it's not always feasible to have several mobile...