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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Others are small fonts, text boxes, and buttons that make it a challenge for customers on smaller screens. Action: The best way to test onsite usability issues is to take a look directly, but since it's not always feasible to have several mobile...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Over time, these small changes will improve the overall health of any PPC account. So when a challenge is presented in your PPC account, test it. And it got me thinking – what are the differences between good PPC managers and great PPC managers?