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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: Have a small shop focusing on specialized services? The lessons are in no particular order, but include challenges from starting...

  2. Know Your Platforms: AdWords vs. AdWords Express

    This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. Also, if you plan to A/B test anything – creative, text ads, or landing...

  3. Industry picks holes in BCR proposals

    This adjustment will be tweaked for different currencies, to account for the effects of currency unions, and for jurisdictions with small corporate bond markets. The Rorschach test is a psychological assessment where individuals’ interpretations of...

  4. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    No test is too small. Here are the things you should put to the test right away: Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. Test and optimize the length of your subject lines in multiple...

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary...

  6. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Following the above example, rather than focusing on hundreds of guest post links, some which will work and others which will set you back, test putting that effort into bigger projects/campaigns. If you can line up additional outreach/attention...

  8. Influential Twitter Accounts Indexed More in Google [Research]

    Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which is a pretty small number when you consider that there are 500 million tweets per day," Eric Enge, CEO of Stone Temple Consulting said in his post...