On June 19, I added a video to our blog that was a simple ~3 minute tutorial for small business owners to learn how to add and remove a user from webmaster tools. Test it using the rich snippets testing tool.
For example, we've seen a couple sites that had millions of pages that had manual web spam action taken on just a very small number of pages, or in one case, just one page. But we do think that it's helpful if we can include a small number of...
Even if a small percentage of users test Twitter ads or tell others about Twitter advertising, it would be a net win for Twitter, particularly since Twitter has seemed to struggle a bit in getting advertisers on board with their fairly new ad system.
If you can split test your way to doubling your click-through rate (CTR), all of a sudden that keyword could be worth almost twice as much as it was before. If you split test landing pages and double your conversion rate, the keyword has become...
Only after there is a "small fraction" of links left to remove, should one use the tool. In one recent test, Cyrus Shepherd disavowed every link to his website and saw no effect (initially). It has now been 18 days since Penguin 2.0 rolled out on...
Although a small sampling, this indicates how unaware social marketers may be of the implications and potential outcomes created by brand engagement on various social platforms. Brands will want to strategically evaluate options, test the model and...
If the raters pass the new algo, they then test it with a small part of the Web population, in what Google calls a "sandbox". They come up with an algorithm to address most of the test cases. They assemble a series of test cases for areas that they...
SEOs test everything, and adding usability testing to see how your users interact with your site should be no different. In fact, the best results come from doing small tests (IE testing how they interact with a certain section of your site) with a...
Use the smell test! Even if the site's audience is small, it's still an audience. You don't need hundreds of links, but building 10 or 20 of these high-quality links is no small task. SEO has changed.
Test the images on your own Pinterest account first. Avoid pixelated images and make sure the images aren't too big, too small, or too tall, and don't exceed 554 pixels. At the end of last year, Pinterest introduced business accounts in response to...
Klout Experts" is a Q&A feature rolling out to all users in the future, but for now, is reserved for a small test group of Klout users. A new question-and-answer feature from social networking site Klout will soon become a more prominent feature in...
Conversely, if the stakes are small, you don't need to get carried away. Is this a nonprofit, a small business, or a large corporation? It may be a small part of their work, or they may focus their entire practice on it.
Map Out the Test Matrix The ability to test several ad variations at once is valuable to advertisers. Once I had a winner, I’d think up something new to test against it. Of those that do test, many do so in a haphazard, disorganized manner.
They describe the steps as "small" while Bing continues to research if and when they will extend the number of search results. One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge...
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Oh and there will be ads (er, "sponsored content") as part of a "small test. Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format test features bigger photos, no headline/summary, and domain...
PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going from 6 to 10 can improve conversion...
Google's concessions will now reportedly be adopted into a "market test" where Google competitors can offer feedback on the fixes. Microsoft's search engine Bing has owned a small margin of the search market.
There are other important considerations you need to consider before you start testing – like what to test. A few months back I wanted to test a full shopper loop, from query through checkout, to see where we were leaving money on the table.
If that's the case, one thing you can do in addition to giving them your estimates as to what difference you can make, is showing them you can start small – you don't have to throw 100 percent of your traffic into the same test.
