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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    There are many different kinds of writing available to content marketers, from in-depth content like ebooks or white papers to quick blog posts meant to entertain and delight. Establish a blog or website that becomes an authoritative brand in your...

  2. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    So many sites get penalties because of things an SEO company did to the site to see fast results, such as blog spam or spammy backlinks. Our advice has been the same: great user experience, make sure people link to you because you've got a...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask what to write about next on your blog. Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. To get started, create a broadly-focused test...

  4. 7 Reasons Your Blog Sucks & How to Fix It

    Does your blog suck? If that sounds like your blogging routine, your blog just might suck. If their writing chops aren’t up to par, you might get blog posts that are unfocused, rambling or poorly structured, or the posts have no clear thesis or a...

  5. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Not necessarily your blog, but put it on your own site. He basically analyzes a bunch of big content pieces that he's done, compares them to all the blog posts he's ever written, and sort of the time and effort distributions and comes to the...