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  1. Forget Big Content – Small Content Is Critical to Search Success

    Creating a site that is brimming with relevant content is critically important. Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche.

  2. 5 Development Tricks Self-Sufficient Marketers Should Master

    That knowledge alone will help you immensely as you determine what tags you want added for your site and coach developers through the process. Use a web-based tool like BrowserStack to create a virtual machine and simulate what a site looks like in...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. The second step in assessing mobile engagement is to understand...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns at the same time to see which one drives the best results for the lowest cost. To test the performance of the message, try to hold all other...