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  1. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Our advice has been the same: great user experience, make sure people link to you because you've got a fantastic site, come up with something compelling," Cutts said. So many sites get penalties because of things an SEO company did to the site to...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. To get started, create a broadly-focused test that asks users how they would shop for...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Many users will interact with your ads (and site) more than once on their journey to converting. then I could expect them to revisit my site several times in between finding the jacket (and making the decision) and finally purchasing.