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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    You could also create a special offer for those who did take some type of conversion action on your site. Ad test cleanup. If you’re a B2B advertiser, you might read these articles and smile. In B2B, there’s no holiday rush, no Black Friday, and no...

  2. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. Give these tests some time to run, and gather data about your site visitors...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s because a site can jump in and out of the gray area, experiencing hit, then recovery, another hit, then recovery again, so on and so forth. When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. If the site is not directly related to your industry, it should at least have a section that is related in...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. If you have failed to select the right keywords, then you're either not delivering enough traffic to...

  7. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take...

  8. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Site: Searches and lists all the results for that particular site. Public Intelligence provides this query example: "sensitive but unclassified" filetype:pdf site:publicintelligence.net. Use robots.txt to prevent search engines from indexing your...