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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take...

  2. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Site: Searches and lists all the results for that particular site. Public Intelligence provides this query example: "sensitive but unclassified" filetype:pdf site:publicintelligence.net. Use robots.txt to prevent search engines from indexing your...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and supplying them with content that will encourage them to visit the site. Analyze how readers have reacted to your post compared to...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Test Your Site Via Multiple Devices (and Operating Systems) Bonus: Once you test your site across various devices, you can check the Devices report in Google Analytics to view engagement metrics tied to specific devices.

  5. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    When shoppers on your e-commerce site are looking for something, how do you help them find it? Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce brands were not using their site search data...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The organization thought it would be useful to give site visitors some visual distinction as to what requires registration. Now that the attribution modeling systems were working, the next step to SAP’s success was to put together a globally...

  7. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Their site features headlines like: While humorous, the site – and its rising popularity – may be a leading indicator of an underlying fatigue that readers already have for formulaic headlines and those that make promises but don't deliver.

  8. Top 10 Skills That Separate Real UX Designers from Wannabes

    Users come to a site with a problem to solve and a desired outcome. For instance, cascading drop-down menus are a common site navigation method, but plenty of usability research proves that users typically perform quite poorly with them.