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  1. Is Your Quality Score Costing or Saving You Money?

    But you should start by getting those low quality scores to a healthy level first, so that at the very least you aren't being penalized. So what we’re seeing here is that you would get the highest impact from focusing on increasing the quality...

  2. 5 Ways to Improve B2B SEO Conversion Rates & Benchmarking Data

    Prospects with scores that meet or exceed a set total are passed along to the sales team for action. A/B or split testing provides B2B search engine marketers with a way to test various web page elements in an effort to determine the best mix of...

  3. Why Quality Score is One of the Least Important AdWords Metrics

    Note that despite being the same keyword, quality scores vary from 4 to 10. Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. Quality scores, he avers, are to CPC what cholesterol is to heart health: A...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Since the specifics (e.g.geo targeting) of Limited Run’s campaign were not revealed, we split the test up. In our test Facebook reported ad clicks daily based on Central Standard Time (CST) whereas our server logged visits in Greenwich Mean Time...

  5. Don’t Neglect Landing Page Analysis

    These can quickly be picked out by obtaining the average quality score of each ad group, and then obtaining the standard deviation of all the keyword quality scores of those ad groups. A high standard deviation, say above 2, means keywords with...