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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Avoid this scenario by using rel=canonical attributes correctly in your HTML. Use this simple four-step test to determine whether a link is relevant or not: Getting traffic to one's site -- and quality traffic at that -- is probably one of the most...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You may be in a scenario where people research and then look for suppliers separately. But we don't know that in advance and we can't split test it. Without a split-test you really don't know. I'm going to tell you why you should be excited, and...

  3. How to Build Your First Content Marketing Strategy

    Consider the following scenario. A simple test can help shed some light on this question. Did Your Business Pass the Test? Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search...

  4. Facebook Claims Site Scraper Responsible for Leak of 1 Million User Emails

    That last scenario is already happening. Facebook does not vet, test or otherwise police their apps developers and are not responsible for their actions. Facebook is vigilant about protecting our users from those who would try to expose any form of...