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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Are any sales being offered? What is their sales offer? What are the prevalent themes across the ad copy? After all, even the best media optimizations won’t work for your new client if their competitors have much more interesting offers or stronger...

  2. PPC Management Operations: The Ultimate Guide

    When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. Did it have a fantastic sales day? At this point in the campaign, it might be a good time to refine...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And just to be clear, I draw a distinction between linkable assets and content with commercial content, like sales-driven copy or SEO landing pages. By getting those links, you help float the trust, authority, and relevancy of your domain, which...

  4. Driving Consumer Insights With Mobile Analytics

    It was pretty clear to him that the experience was directly tied to their goals of generating ticket sales. You can start to come up with really interesting and potentially engaging situations for your audience based on usage patterns and test them...

  5. Twitter Ads: Are You Wasting Money on Mobile?

    Twitter Advertising can be a great opportunity to drive online sales if you know how to test and optimize the channel. Advertising on Twitter can be a great opportunity to drive online sales. But to reap the benefits you must understand how to test...

  6. How to Create a Social Media Editorial Calendar

    The idea is to share and collaborate across the team of writers, editors, researchers and also the other departments such as SEO, advertising, public relations, product teams, and the sales team. Celebrity copy writing stars such as Chris Brogan...