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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Oh and there will be ads (er, "sponsored content") as part of a "small test. Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format test features bigger photos, no headline/summary, and domain...

  2. How to Create ‘Passion Pieces’ That Inspire People to Link

    You’ll want to test the water and build some rapport. And that’s great for your content creation plans. Yet somewhere hidden within any client there’s a reservoir of passion that can be used to create passion pieces that will attract links.

  3. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...

  4. Facebook Offers Rolls Out to Local U.S. Businesses

    Before, Offers - which competes with Google's platform by the same name, Groupon, and LivingSocial - had been available to a limited number of test partners in the U.S.during the last four months. CEO Mark Zuckerberg's company started allowing...

  5. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    But the company had yet to mount a targeted sales effort for its driving experience – and here was the perfect opportunity to take the YouTube TrueView product out for a test drive to see just how powerful a strong call-to-action could be.

  6. Microsoft Wants You to Search the Web Like Miley Cyrus

    Patients could even upload test results and have the engine calculate how their results compare to those of the general population. There are no indications that Microsoft plans to develop the technology outlined in the patent, as applications are...

  7. Create a Robust Landing Page Testing Strategy

    Whether due to a lack of understanding about how to measure landing page performance, a lack of knowledge about how to create and test landing pages, or a general lack of awareness of the benefits of good landing pages, the fact remains that many...