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  1. Forget Big Content – Small Content Is Critical to Search Success

    One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans. A content calendar like this one will help you organize those ideas into something resembling a quality...

  2. Top Brands Now Testing Pinterest Promoted Pins

    We first learned about Pinterest’s plans for promoted pins in September 2013. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds.

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results. I can use that quote to explain why people are stuck in their diets and health...

  4. 4 Ways to Expand PLA Success in 2014

    As this format matures, the ecosystem will continue to innovate with techniques to seamlessly manage and integrate PLAs into marketers' overall digital plans. Marketers should test image varieties to determine what works best and ensure the image...

  5. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    They offer 10-day meal plans, called Jumpstarts, to businesses and consumers. My client's cholesterol test provides a taste of that magic. An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad habits...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Given these strong test results, Kalkman plans to "request a bigger share of the overall marketing budget so we can do this more often. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Oh and there will be ads (er, "sponsored content") as part of a "small test. Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format test features bigger photos, no headline/summary, and domain...

  8. How to Create ‘Passion Pieces’ That Inspire People to Link

    You’ll want to test the water and build some rapport. And that’s great for your content creation plans. Yet somewhere hidden within any client there’s a reservoir of passion that can be used to create passion pieces that will attract links.

  9. How to Create a Social Media Editorial Calendar

    Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...