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  1. Forget Big Content – Small Content Is Critical to Search Success

    What is a "flat plan"? One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! In simple terms, it is the document used to schematically plan out the...

  2. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. PPC has long been the cheapest, quickest, easiest way to...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google is making a big play at the enterprise-level AdWords management market and if these new tools are any indication, they plan on bringing as much in-house as possible. Dischler called the new Spreadsheets functionality within AdWords "a...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. Google Analyticsis not surprisingly the launch pad for any good CRO...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    But, like all things, you need to have a plan first. But we don't know that in advance and we can't split test it. Without a split-test you really don't know. I'm going to tell you why you should be excited, and why you shouldn't get carried away...

  6. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    If you know times of day, days of week, locations, or devices don't work, then don't force them into your plan. Test, Test, Test Google's change to enhanced campaigns was driven by the idea that every search provides context clues far beyond just a...