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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Do you have a method for driving the best results? To get started, create a broadly-focused test that asks users how they would shop for products in your category. Design your next CRO test – or your first CRO test – with insights galore by...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Attribution is any method of understanding the customer touchpoints before making a purchase, and deciding which touchpoints were influential. If they interacted with your brand then repeated the same search to come to your site that sounds like...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    There is no failsafe method, but if you make this hard there is a very good chance the attacker will move on to someone easier. One Method – The XSS Run a little test. Yes, it's time to once again take a dive into the off-grid world of Black Hat...

  4. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Further, the method of finding and consuming that content continues to evolve as well. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules...