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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables...

  2. How Can Good PPC Managers Become Great PPC Managers?

    When communicating complicated concepts, apply the old "KISS" method – keep it simple stupid. So when a challenge is presented in your PPC account, test it. Good PPC managers get results, sure. They know their way around the necessary data tools...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Do you have a method for driving the best results? To get started, create a broadly-focused test that asks users how they would shop for products in your category. Design your next CRO test – or your first CRO test – with insights galore by...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Attribution is any method of understanding the customer touchpoints before making a purchase, and deciding which touchpoints were influential. If they interacted with your brand then repeated the same search to come to your site that sounds like...

  5. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    There is no failsafe method, but if you make this hard there is a very good chance the attacker will move on to someone easier. One Method – The XSS Run a little test. Yes, it's time to once again take a dive into the off-grid world of Black Hat...