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Test Method

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  1. In-depth introduction: Expected shortfall

    Some researchers are now trying to come up with a robust back-testing method for expected shortfall, and it would be no surprise if regulators were quietly cheering them on. The same charge could be laid at the door of a test based on a one-day...

  2. Industry picks holes in BCR proposals

    Where the chosen curve is illiquid before the 30-year point, the Smith-Wilson extrapolation method is used to extend it. Put simply, the current method could actually increase the risks the BCR is designed to stamp out.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Note, I wouldn’t rely on this method fully, but it’s a quick way to get a feel for how websites are handling mobile traffic. Test Your Site Via Multiple Devices (and Operating Systems) I always have a number of devices accessible so I can test...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, cascading drop-down menus are a common site navigation method, but plenty of usability research proves that users typically perform quite poorly with them. A brief UI walk-through analysis is the real litmus test of a UX pro.

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables...

  6. How Can Good PPC Managers Become Great PPC Managers?

    When communicating complicated concepts, apply the old "KISS" method – keep it simple stupid. So when a challenge is presented in your PPC account, test it. Good PPC managers get results, sure. They know their way around the necessary data tools...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Do you have a method for driving the best results? To get started, create a broadly-focused test that asks users how they would shop for products in your category. Design your next CRO test – or your first CRO test – with insights galore by...

  8. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Attribution is any method of understanding the customer touchpoints before making a purchase, and deciding which touchpoints were influential. If they interacted with your brand then repeated the same search to come to your site that sounds like...