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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Newsletters are an amazing marketing tool. Twitter will test the card then give you options to tweet out the card. They are the amplifiers that spread the good word about your brand. Building a large newsletter audience can be tough, but there are...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    An often overlooked but critical part of content marketing is the headline. Given the importance of headlines to content marketing success, we did a study at Conductor (disclaimer: I am the director of research at Conductor) that examined how...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no information to aid in the design process. A brief UI walk-through analysis is the real litmus test of a UX pro.

  4. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. One of the most popular posts of the year here on SEW focused on the increasing...