Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game changers that open new opportunities and avenues to...
How-to Test Drive GeoFlow using PPC Data in Excel 2013 Because GeoFlow is new great marketing scenarios are just beginning to be discovered. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives...
SEOs think they really are so smart they can do all of the marketing disciplines. One of the more catchy buzz phrases over the last while is inbound marketing. Not all content needs to be pillar content (popular, stands the test of time).
Test the images on your own Pinterest account first. If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. While the marketing industry is still uncovering new ways to monetize Pinterest, those marketers...
Marketing How is marketing being done right now? You just need to understand how important marketing is to the new design effort. Sometimes it's everything, and marketing should own this. Marketing almost always has an influence; you just need to...
Casie Gillette, Director of Online Marketing at KoMarketing Associates Reading, learning, and researching are the big three when it comes to entertain the field, but so few people actually experiment and test when they're just starting out.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Oh and there will be ads (er, "sponsored content") as part of a "small test. Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
And continually test creative. By leveraging this extra refinement, we’ve seen clients experience triple-digit growth in performance, driving more spend to PLAs more efficiently, generating a greater return overall on their marketing dollars.
Content marketing has grown in importance in today's search environment and even the best marketers know that just because you publish it doesn't mean people are going to engage with it. Building something that can stand the test of time takes time...
Bing Delivers Five Times as Many Malicious Websites as Google – PC Magazine By the numbers: Google (272 malicious results out of 10 million examined); Bing (1,285 out of 10 million); Yandex (3,330 out of 13 million); Blekko (203 out of 3 million...
Most of us think about marketing our businesses or our clients’ business, but how do you content market an entire country? So in this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull such wins from...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. But you want to test against something pretty specific.
With a $500 budget, they produced and posted their first video, "Bad Breath Test – How to Tell When Your Breath Stinks," introducing the Orabrush and offering the product for purchase online. Wagstaff took the advice of Jeffrey Harmon, a local...
Conduct a test. With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
The results of this experiment would likely yield better results than my punctuation test – the challenge lies in that it takes a more measured and human approach to develop those ad strategies for testing.
Just be sure to start with a number of different units and to test and retest to figure out which ones are driving the most conversions. As with search marketing, the power of RTB is derived from the ability to target each individual based on...
It's astounding: big brands, with seemingly bursting-at-the-seams marketing budgets, gobs of support, and likely further agency support from various vendors, still produce lackluster Facebook ads. Test messaging here.
Publishing authoritative guides isn't a new link-based content marketing tactic by any means. Definitely test and refine your outreach approach here. Now, the importance of on-topic links and contextual relevancy is really nothing new.
