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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    And no doubt each person brings their own personality and moral values into the business of marketing. The following is the content marketing manifesto I like to adhere to. It is a declaration of the policies and aims that I work with and those...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing...

  3. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This isn't the worst thing to happen to search marketing, but it presents an opportunity to acknowledge to the user you understand their context. Test, Test, Test As we continue to move toward a more personalized marketing experience, these context...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  5. 4 Critical Elements of a Successful Content Marketing Team

    As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to comprise a team that can run a successful content...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags Adopted as a Marketing Tactic Test Your Messaging: #SOTU Then we'll look at a few recent examples of brilliant marketing uses of hashtags. As evident by these charts, the White House team used Twitter to test the messages in the president...

  7. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Beyond merely increasing your budgets, be mindful of the competition and test increasing bids on your top converting keywords, too. Test, Test and Test Again Now is a perfect time to test. Whatever the test is, B2B advertisers are losing out if...