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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. One of the most popular posts of the year here on SEW focused on the increasing...

  2. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. You can't test a market segment until you've defined it. But we can't test them until we name them...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Doctors and SEO experts don't have exact answers and must test different strategies to...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing has gained much traction over the last 18 months and for good reasons. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success...