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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google is making a big play at the enterprise-level AdWords management market and if these new tools are any indication, they plan on bringing as much in-house as possible. Dischler called the new Spreadsheets functionality within AdWords "a...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. Instead, we can inject small, critical doses of creativity that get us over the hump, that restore our momentum as we move ever closer to mind-melding with our market.

  4. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. It's always best to test out a relationship with a few small projects, before moving ahead with a deeper connection.

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. That will indicate a winning ad test and could be something you can leverage to your advantage.

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    With the "(not provided)" change, I could see some businesses using AdWords to test new keyword market areas, but not as a huge budget for strictly keyword collection. If you're in a country where Google doesn't dominate the search market, you will...

  7. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. A simple test can help shed some light on this question. Did Your Business Pass the Test? Many sites have also incurred manual penalties that have either...