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  1. Bing Ads Launches Close Variants for Broad Match Modifiers

    Bing Ads says it is launching close variants for broad match modifiers in the U.S.market to help advertisers maximize the impressions relevant to their modifiers. Bing Ads also recently announced it would test the inclusion of close variants in...

  2. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Before you put in any large sums of money into a campaign, test and see if...

  3. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. You can't test a market segment until you've defined it. But in order to use PPC to ask and answer...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Doctors and SEO experts don't have exact answers and must test different...

  5. Why You Need to Own Your Data & Digital Assets

    Ownership promotes control and the ability to nimbly respond to emerging trends and market forces. The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking...