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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. Another scenario could be, "I'm terrified of saying something stupid or wrong, so I'm going to craft tightly...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  3. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. Instead, we can inject small, critical doses of creativity that get us over the hump, that restore our momentum as we move ever closer to mind-melding with our market.

  4. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. It's always best to test out a relationship with a few small projects, before moving ahead with a deeper connection.

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. That will indicate a winning ad test and could be something you can leverage to your advantage.

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    With the "(not provided)" change, I could see some businesses using AdWords to test new keyword market areas, but not as a huge budget for strictly keyword collection. If you're in a country where Google doesn't dominate the search market, you will...

  7. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. A simple test can help shed some light on this question. Did Your Business Pass the Test? Many sites have also incurred manual penalties that have either...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  9. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Find resources pages within your relevant market sectors Such research really gives you an understanding of the market and within that you can find niches that can be relevant to many business sites. A strategic person who understand the market...