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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. You can't test a market segment until you've defined it. But in order to use PPC to ask and answer...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Doctors and SEO experts don't have exact answers and must test different...

  3. Why You Need to Own Your Data & Digital Assets

    Ownership promotes control and the ability to nimbly respond to emerging trends and market forces. The email address of data@ followed by your company's name will stand the test of time better than various people using a personal email and taking...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google is making a big play at the enterprise-level AdWords management market and if these new tools are any indication, they plan on bringing as much in-house as possible. Dischler called the new Spreadsheets functionality within AdWords "a...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. If you know you're the cheapest in the market, then you really want to be present for any searches that are obviously price-sensitive, right?

  6. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Search marketing is often a logical, market-driven endeavor. Instead, we can inject small, critical doses of creativity that get us over the hump, that restore our momentum as we move ever closer to mind-melding with our market.

  7. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. It's always best to test out a relationship with a few small projects, before moving ahead with a deeper connection.

  8. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. That will indicate a winning ad test and could be something you can leverage to your advantage.