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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It also meant that messages that previously would be limited to mediums much smaller in their reach could now be placed on mediums that provide them much larger reach. But you can still test it. In order to accurately test the format, you should...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The calls to action, complete with arrow icons pointing to each were:: request a quote; schedule a test drive; locate a retailer; build and price. Bing Ads is running Hero ads as a limited pilot with multiple big brands, also including Walt Disney...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    With the "(not provided)" change, I could see some businesses using AdWords to test new keyword market areas, but not as a huge budget for strictly keyword collection. It only goes back for a limited period of time, currently only 90 days.

  4. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Test different targeting radiuses: The optimal targeting radius used for geo-conquesting will vary by business and industry. As a result, test multiple distances in the campaigns to determine the appropriate targeting fence for the locations.

  5. 5 Google Dynamic Remarketing Ads Best Practices

    Google Auto Optimized Layout Feature: Merchants can choose from a pre-made list of ad templates and A/B test based on ad performance. These merchants could retarget using Google, but were more limited with retargeting options (where to retarget...