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  1. 3 Must-Know Findings About Cross-Channel Attribution

    The majority of advertisers are either measuring each channel separately (41 percent) or taking limited steps (36 percent) to measure cross-channel effects. Take a test-and-learn approach and use this opportunity to try new methods and combinations...

  2. Last-Minute SEO - Here Come the Holidays!

    That would take a book and this article is limited to about 2,500 words. Before you put in any large sums of money into a campaign, test and see if these ads convert for you. As long as Google doesn’t release an update or manually devalue your site...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It also meant that messages that previously would be limited to mediums much smaller in their reach could now be placed on mediums that provide them much larger reach. But you can still test it. In order to accurately test the format, you should...

  4. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The calls to action, complete with arrow icons pointing to each were:: request a quote; schedule a test drive; locate a retailer; build and price. Bing Ads is running Hero ads as a limited pilot with multiple big brands, also including Walt Disney...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    With the "(not provided)" change, I could see some businesses using AdWords to test new keyword market areas, but not as a huge budget for strictly keyword collection. It only goes back for a limited period of time, currently only 90 days.

  6. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Test different targeting radiuses: The optimal targeting radius used for geo-conquesting will vary by business and industry. As a result, test multiple distances in the campaigns to determine the appropriate targeting fence for the locations.