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  1. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The calls to action, complete with arrow icons pointing to each were:: request a quote; schedule a test drive; locate a retailer; build and price. Bing Ads is running Hero ads as a limited pilot with multiple big brands, also including Walt Disney...

  2. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    With the "(not provided)" change, I could see some businesses using AdWords to test new keyword market areas, but not as a huge budget for strictly keyword collection. It only goes back for a limited period of time, currently only 90 days.

  3. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Test different targeting radiuses: The optimal targeting radius used for geo-conquesting will vary by business and industry. As a result, test multiple distances in the campaigns to determine the appropriate targeting fence for the locations.

  4. 5 Google Dynamic Remarketing Ads Best Practices

    Google Auto Optimized Layout Feature: Merchants can choose from a pre-made list of ad templates and A/B test based on ad performance. These merchants could retarget using Google, but were more limited with retargeting options (where to retarget...