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  1. Why You Need to Own Your Data & Digital Assets

    Most organizations are surprised to learn how little control they have over the very data that will determine how successful or competitive they will be in coming months and years. The email address of data@ followed by your company's name will...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater access to an engaged target audience. To test the performance of the message, try to hold all other...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? They also churn and burn endless streams of content, both to win with numbers as well as test many...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Which keywords helped users learn about my brand in the first place? But we don't know that in advance and we can't split test it. Without a split-test you really don't know. I'm going to tell you why you should be excited, and why you shouldn't...