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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Learn as much about your competitors as you can so you can figure out how to stand out and position yourself as the better choice. For each client ready to invest, we decided to test all online marketing channels which only included these three:

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The more traffic you get, the faster you can test and learn and improve. So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with.

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    No one can predict what is going to go viral before it goes viral - just make sure you learn from it and improve. But rather than looking at the link targets, learn what has worked best for them and how to make content that if promoted well it can...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You can read my previous posts about Panda to learn more about what I’m referring to. Test Your Site Via Multiple Devices (and Operating Systems) I always have a number of devices accessible so I can test websites across various phones, tablets...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Do you learn something new from them or do they simply regurgitate basic knowledge? A brief UI walk-through analysis is the real litmus test of a UX pro. Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that...