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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Contact contributors in your network to learn more about their experience, and ask for a recommendation. Another scenario could be, "I'm terrified of saying something stupid or wrong, so I'm going to craft tightly researched and honed pitches that...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? They also churn and burn endless streams of content, both to win with numbers as well as test many...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Which keywords helped users learn about my brand in the first place? But we don't know that in advance and we can't split test it. Without a split-test you really don't know. I'm going to tell you why you should be excited, and why you shouldn't...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Especially if you're taking on a new client, it’s critical to learn how the company is stacking up against their competitors before you begin the main optimizations. What tests have my competitors been running, and what can I learn from them?

  5. PPC Management Operations: The Ultimate Guide

    But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you learn about something the client or team is working on that you can assist with. They might be able to explain the odd behavior, for...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, you'll need to learn how to set up tags, rules, and macros to track what's required on your website. If not, you should check out the tutorials listed above to learn how to set up your account and implement your first tags.

  7. Gamification in Marketing: Lessons from the Khan Academy Website

    If you’re unfamiliar, the site offers thousands of short videos designed to help visitors learn math, science, economics, history, and dozens of other subjects on their own. What exactly does your visitor want at the moment they click the “learn...