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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Do you learn something new from them or do they simply regurgitate basic knowledge? A brief UI walk-through analysis is the real litmus test of a UX pro. Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that...

  2. Why You Need to Own Your Data & Digital Assets

    Most organizations are surprised to learn how little control they have over the very data that will determine how successful or competitive they will be in coming months and years. The email address of data@ followed by your company's name will...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater access to an engaged target audience. To test the performance of the message, try to hold all other...