Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing? The Mirror Test: Jeffrey Hayzlett on the new elevator pitch at SES Chicago 2010 Hayzlett has also served as the Chief Marketing Officer and Vice President of Eastman...
At least that's what Jeffrey Hayzlett, "celebrity CMO" and best-selling author of The Mirror Test said two weeks ago in his keynote speech at SES Chicago 2010. The Mirror Test: Jeffrey Hayzlett on the new elevator pitch at SES Chicago 2010
Jeff Hayzlett, Celebrity CMO and Best-Selling Author, Says 'Buzz is not sales! Jeff Hayzlett takes marketing "by the horns" and spells out how companies need to re-examine their traditional marketing methods.
What makes The Mirror Test all the more transformational is how Hayzlett successfully carried out his own directives, becoming one of the great corporate evangelists of social media in the global marketplace.
Hayzlett, celebrity CMO, former Kodak CMO, and best-selling author of The Mirror Test: Is Your Business Really Breathing? I should disclose that I'm one of them. Why can't I give you a more precise number?
