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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    To test the performance of the message, try to hold all other components constant. But you can still test it. In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally.

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    They also churn and burn endless streams of content, both to win with numbers as well as test many different avenues to find "what works. Your Content Should Stand the Test of Time The best content for driving long-term value is content that...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    To get started, create a broadly-focused test that asks users how they would shop for products in your category. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step...

  5. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. Instead of blowing up aliens or driving cars through urban war zones...

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Finding out which traffic sources are responsible for driving the greatest viewership can help you better optimize your outreach and audience development efforts. Discover what types of content or which specific videos are driving the most...

  7. How to Build Your First Content Marketing Strategy

    A simple test can help shed some light on this question. Did Your Business Pass the Test? You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting the...