SEO News

Test Driving

RSS
  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    They also churn and burn endless streams of content, both to win with numbers as well as test many different avenues to find "what works. Your Content Should Stand the Test of Time The best content for driving long-term value is content that...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    To get started, create a broadly-focused test that asks users how they would shop for products in your category. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Compare that to your typical math test in high school; by the time you got the corrected test back, you couldn’t remember, much less care about, the questions and answers. Instead of blowing up aliens or driving cars through urban war zones...

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Finding out which traffic sources are responsible for driving the greatest viewership can help you better optimize your outreach and audience development efforts. Discover what types of content or which specific videos are driving the most...

  5. How to Build Your First Content Marketing Strategy

    A simple test can help shed some light on this question. Did Your Business Pass the Test? You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting the...

  6. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Today, xAd released findings in its Q2 2013 Mobile-Location Insights Report that showed businesses from restaurants and retail to financial services and insurance are successfully employing geo-conquesting, driving customers away from competitors...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. She enthuses, "We launched TrueView video ads in test markets we had been...

  8. 10 Google Analytics Custom Events That Track the Untrackable

    This approach will allow you to format the HTML of the map embed to your liking, complete with a custom event ready to track driving direction requests made by users. Google lets you embed your map listing onto a webpage, but there's not a good way...

  9. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    As marketers continue to test new ways to drive awareness, engagement and sales via mobile devices, Facebook is placing a bet that mobile apps will become a primary part of every marketer's strategy. He decides to split the budget equally between...