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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    One of the most valuable, low-hanging fruit data collection strategies you can implement with marketing automation is creating lists and campaigns based on user behavior. There are tons of tools out there for gathering data and guiding our...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. Use this simple four-step test to determine whether a link is relevant or not: Getting traffic to one's site -- and quality traffic at that...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have the data (and the analysts! Data-Driven Brand Assets To make it PR newsworthy, you need data - run surveys...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics Mobile traffic just might be providing Google a boatload of negative user engagement data, and that data can absolutely lead to a Panda attack. Remember, Google is getting a lot of its engagement data from...