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  1. Forget Big Content – Small Content Is Critical to Search Success

    One of the most popular posts of the year here on SEW focused on the increasing importance of this kind of data in informing marketing plans. Social Data And when looking specifically at how to ensure those ideas match the opportunity presented by...

  2. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  3. Top Brands Now Testing Pinterest Promoted Pins

    Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search...