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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Many sites have unique mobile URLs and Google has solutions to help ensure crawling clarity in these cases. Action: The best way to test onsite usability issues is to take a look directly, but since it's not always feasible to have several mobile...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is appropriate in a lot of cases. But we don't know that in advance and we can't split test it. Without a split-test you really don't know. I'm going to tell you why you should be excited, and why you shouldn't get carried away and try to use...

  3. A Simple Test to Guide Every UX Design Decision

    There are cases where a proposed new feature really was worth the cost of replacing a previously prioritized one. If it passes that simple test, then it might actually be worth looking at. There's a simple test to determine if you actually need one...