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Test Automation

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  1. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Furthering Fishkin's point, SEO can also benefit from marketing automation, a form of email marketing, by leveraging MA analytics, 1-to-1 communication capabilities, and the need for content development.

  2. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Review any automated efforts: Campaign automation is based on performance data. Then the client mentioned that maybe the test they had launched within their shopping cart was the issue – and of course we didn’t even know a test was running!

  3. Matt Cutts, Social Signals, Author Authority, Ranking Factors & Google Realtime

    Furthermore the authority signal of inbound links has been further diluted by link spam and automation. SEOmoz also put the theory to the test, albeit informally, but unfortunately it does not specifically test the 'author signal' and instead...

  4. SEM Vendor Checklist

    What method does your firm use to manage PPC: by hand, by automation (what tool), hybrid? Do you test organic landing page performance with PPC? We've all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive...