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  1. Survey Says: Stop Making Assumptions About Your Content

    With customers and prospects, surveys can help provide texture on your audiences and buyer personas by surfacing details on demographics, preferences, and behaviors. Additionally, surveys enable marketers to understand a bit more about attitudes...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience can work better for niche respondents. To get started, create a broadly-focused test that asks users how they would shop for products in your category.

  4. 7 Reasons Your Blog Sucks & How to Fix It

    Newsflash: audiences have no interest in reading a blog where all you do is promote your company, your products or your services. Most audiences can deal with one per visit, but any more than that and it’s spamming, and frankly will drive them away.

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Identify the audiences performing well on social...