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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience can work better for niche respondents. To get started, create a broadly-focused test that asks users how they would shop for products in your category.

  2. 7 Reasons Your Blog Sucks & How to Fix It

    Newsflash: audiences have no interest in reading a blog where all you do is promote your company, your products or your services. Most audiences can deal with one per visit, but any more than that and it’s spamming, and frankly will drive them away.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Identify the audiences performing well on social...

  4. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach new audiences. The calls to action, complete with arrow icons pointing to each were:: request a quote; schedule a test drive; locate...

  5. How to Build Your First Content Marketing Strategy

    As you take a deeper dive into your audiences' questions, you can start to shape your content strategy. They are interested in grabbing the attention of potential customers, but their products and services attract different audiences: those who are...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    The data supporting organic search as the most effective way to reach new audiences is compelling. Social media may be considered to be the most effective channel to earn favor with audiences. Because studies show the effectiveness of organic...