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  1. Forget Big Content – Small Content Is Critical to Search Success

    From an audience perspective, we've already discussed why that isn't a good thing, but there is now another key reason for focusing as much on the "little things" as those big-hitting campaigns – and it's all about traffic opportunity.

  2. Top Brands Now Testing Pinterest Promoted Pins

    Advertisers in the promoted pins test group were no doubt carefully selected based on Pinterest's target audience. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater access to an engaged target audience. Perhaps the message wasn't aligned with the audience or maybe the...