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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    but think about how you can create outstanding content, crafted specifically to their audience. This builds your marketing list and your own audience for future promotions. Bear in mind that most blogs get paid on a CPM advertiser basis so they are...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Click the Audience tab in the left menu, click Mobile, and then Overview. Depending on your audience, you may need to stop looking at your beautiful site in Chrome on that 24-inch flat screen. Test Your Site Via Multiple Devices (and Operating...

  3. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. Twitter will test the card then give you options to tweet out the card. The fans that regularly read your newsletter are...

  4. Forget Big Content – Small Content Is Critical to Search Success

    From an audience perspective, we've already discussed why that isn't a good thing, but there is now another key reason for focusing as much on the "little things" as those big-hitting campaigns – and it's all about traffic opportunity.