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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. Twitter will test the card then give you options to tweet out the card. The fans that regularly read your newsletter are...

  2. Forget Big Content – Small Content Is Critical to Search Success

    From an audience perspective, we've already discussed why that isn't a good thing, but there is now another key reason for focusing as much on the "little things" as those big-hitting campaigns – and it's all about traffic opportunity.

  3. Top Brands Now Testing Pinterest Promoted Pins

    Advertisers in the promoted pins test group were no doubt carefully selected based on Pinterest's target audience. Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for...