Not only have web users developed ad blindness but Google has also started penalizing pages that have too many ad units above the fold, and hint: they are looking for standard ad unit sizes. This is often talked about in paid search and display...
Use all of your PPC knowledge to support ranking in the top 3: manage search queries for negative keywords, optimize for long tail keywords, test ad copy, implement day parting, etc. In many cases, the top ad unit contains 4 ads instead of the 3...
Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. The general idea is that when you choose to site target, or list a website as a managed placement, you...
Facebook is in the process of testing a new logout screen page ad unit. It's expected that this new ad unit is scheduled to go live in April on all accounts. Last Wednesday Facebook came out this new ad layout focusing on exposing users to more ads...
The ads, bigger now, will start as a page post and then later appear as an ad unit on the right side of the user's home page. When a deal is claimed by a Facebook user, his or her friends will see an ad in their news feed.
And a third create 10 links in a single AdWords ad unit. But it seems that still isn't enough, as Google is now making it possible for some brands to receive a total of 10 clickable links in a single ad unit and further eat up space above organic...
After Ad Changes, Yahoo Media Unit Gets a Management Shakeup - All Things Digital Google AdMob Adds Windows Phone 7 to Mobile Ad Mix - Google Watch Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share - TechCrunch
Now, they've launched a test to let companies target that same ad space with a conventional leaderboard ad unit. Why it matters: To my knowledge, this is the first time Google has allowed a conventional display ad on one of its search results pages.
Ad unit moves to the top of the site's trending topics list. Facebook Introduces Lifetime Budgets For Ad Campaigns - All Facebook More than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today.
The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate content, multiple site...
The winner gets the number one spot and the rest of the ads appear in positions number two, number three, etc.depending on the size of the ad unit. The effect is even more visible when an ad unit designed for three or more ads only displays a...
A partnership with Bravo places local restaurant recommendations within the app, and even gave it a TV ad. Mobile-only ad networks like MoVoxx, WHERE, and LocalAdExchange are likewise making a run at SMBs.
Location-Based Services: Discovering Old and New Paths SEW EXPERTS: LOCAL & MOBILE SEARCH Search has improved content delivery and ad performance over many existing media, due to clearer expression of user intent.
So the first bit of advice should be: earn about $22 billion in ad revenue, then let's talk. Less payments to advertising partners, Google's total ad revenue would be $15.7 billion. What's more: the authors admit early on that Google has acquired...
Google Sheds Light on Ad Quality Score Ask to Launch Contextual Ad Network Yahoo Ad Ranking System Now Live Microsoft acquired aQuantive, Yahoo acquired Right Media, and AOL went on an ad technology buying binge.
In the early '90s, publishers really grabbed on to the ROI (define) metric, showing advertisers who had a half page ad that if they bought a full page ad, they would get more sales and still have a really good ROI, sometimes even better than their...
Yahoo SmartAds: Super-Targeted Display AdsYahoo has launched a new SmartAds display ad unit that uses behavioral, demographic and geographic targeting capabilities to create ads from submitted elements based on the user.
Ad unit optimization: It can be tricky picking the best ads for your site, so we've included ad unit optimization for referrals. When you create a new referral ad unit, simply select the Pick best performing ads option.
Time will tell whether this ad unit sticks or not. Along with the expected discussions (like one at Webmaster World) of whether it would be good or bad for advertisers and publishers, I also found some people continued to worry that a new ad format...
It does shift the burden of conversion to the publisher, but it's a higher value ad unit," he said. Although a pay-per-action model shifts more risk to publishers, since they don't get paid unless a visitor clicks and completes the pre-defined...
