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  1. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads.

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Users who click the "Install Now" link embedded in the ad unit will be taken to either Apple's or Google's app stores, where the actual download occurs. He decides to split the budget equally between two segments to test the efficacy of his ad with...

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. The general idea is that when you choose to site target, or list a website as a managed placement, you...

  4. 3 New AdWords Tests: Clicks for This Search, Subscribe Button & 10 Links

    And a third create 10 links in a single AdWords ad unit. But it seems that still isn't enough, as Google is now making it possible for some brands to receive a total of 10 clickable links in a single ad unit and further eat up space above organic...

  5. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    Ad unit moves to the top of the site's trending topics list. Facebook Introduces Lifetime Budgets For Ad Campaigns - All Facebook More than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today.