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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Look to see and then explore and test alternatives. What's the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals? How do you integrate your content directly with your social marketing...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English. In fact, these test participants scan content for industry-specific terms – terms very few 8th...

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Strive to Test, Experiment, and Test Again For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological reasons for what...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Another scenario could be, "I'm terrified of saying something stupid or wrong, so I'm going to craft tightly researched and honed pitches that I test with at least three colleagues before I send. The days of guest blogging, he said, are over for SEO.

  5. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Yes, it can take longer to build those links that are harder to get, but they're more likely to stand the test of time, so I would put a little bit of effort into thinking about how you get those hard links, not just how you get the fast links...