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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    We test and make sure we understand what the implications are," adding, "Individual users are not going to wake up one day and find their timeline completely ranked by an algorithm. From a Wall Street Journal (WSJ) report, Noto was quoted as saying...

  3. Last-Minute SEO - Here Come the Holidays!

    Before you put in any large sums of money into a campaign, test and see if these ads convert for you. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to...

  4. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Frequently test your website using a Web vulnerability scanner. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of utilizing a...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Test Your Site Via Multiple Devices (and Operating Systems) I always have a number of devices accessible so I can test websites across various phones, tablets, sizes, operating systems, etc. Bonus: Once you test your site across various devices...