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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Dischler called the new Spreadsheets functionality within AdWords "a beautiful way to visualize your data and test your insights," and it really, really is. Basically, this allows you to put your entire account into Draft mode to test potential...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Look to see and then explore and test alternatives. What's the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals? How do you integrate your content directly with your social marketing...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    For those of you who haven't heard of the Flesch-Kincaid test, it is a test that measures reading comprehension for contemporary (American) English. In fact, these test participants scan content for industry-specific terms – terms very few 8th...