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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  2. Google App Searches Gmail for Upcoming Bills

    So I ran another test searching for some upcoming travel plans also stored in my Gmail, and those displayed perfectly fine. What day of the month is the cable bill due? That is a question you’ll never have to wonder again with the Google App’s new...

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In order to see just how effective this technology is, SEO consulting agency Stone Temple conducted a test in which it analyzed 3,086 different queries that may trigger a knowledge panel (meaning content in the search results that directly answers...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. The more traffic you get, the faster you can test and learn and improve.

  5. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Here are the things you should put to the test right away: No test is too small. Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. Test and optimize the length of your subject lines in multiple...