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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    And even if you get it wrong at first, you can always (and should always) test different offers to find the one that performs the best. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely...

  2. Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

    Google’s advice on properly configuring your mobile site: “Try to test your site on as many different mobile devices and operating systems, or their emulators, as possible. Google’s Distinguished Engineer Matt Cutts has announced that a new ranking...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses over 100,000 data points to predict the number of shares a video will attract, before it is even launched...

  4. Google Analytics Finally Gives Developers Content Experiments API

    Using the Content Experiments API, you are able to test content without using redirects. With the new Content Experiments API, developers can now run tests server-side to test experimentations with different page-dependent elements like a database...

  5. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    In addition, you can use regex to test for the presence of content on a webpage as Deep Crawl traverses a website. But since this is cloud-based, and the heavy lifting will be completed by Deep Crawl's servers, you don't have to shy away from large...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands will want to strategically evaluate options, test the model and compare to benefits of maintaining ownership of transactional and relationship data when determining what will be managed on the social platform and what is best managed on the...