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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events. Rather, indiscriminate use of vague, high-traffic keywords...

  2. Former Google Employees Launch Adult Entertainment Search Engine

    The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then makes sure that the site hosting the content is trusted. Additionally, Boodigo safeguards the user’s...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    This can help you determine if your competitors are going after these terms already and how valuable or difficult it would be to successfully form a strategy around those phrases. By determining user-behavior patterns that indicate specific...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review your targeted keywords - are you still going after the right terms? If you use a tool like Searchmetrics, review how your site's SEO visibility has been trending on a month-over-month basis to quickly identify any areas of success or...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It specifically discusses how companies can handle content like pictures or text, and what that meant in terms of liability. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in exchange for...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Implement higher word counts using relevant topic terms Rankings for proper use of keywords in onpage copy have increased from 2013 to 2014. Use multiple media types Tip #4: Use Quality Backlinks What's more, the correlation values regarding...

  8. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Do you have a year-round visibility plan you can just tweak for changes in...

  9. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...