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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. The examples Yelp gives include terms like "CrossFit" and "craft beer. It is dropping a new tool to explore all of those...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. For example, High-Intent users may only need to see another ad or two to make the purchase if...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Do they describe their process in terms of a two-part process: redefine the problem, create the solutions? Experienced UXers describe personas in terms of cognitive and behavioral specifics, such as motivations, desired outcomes, and knowledge base...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. Marketers could then use that data to track which publications drive the most performance.

  5. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  6. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. In simple terms, it is the document used to schematically plan out the layout of a...

  7. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The content on the site is definitely high quality, but there's no way the homepage should have ranked for all of those keywords, especially when there were articles and posts on other websites specifically targeting torso and longer-tail terms.

  8. A Recipe for a Tasty Semantic Search & SEO Salad

    Possibilities range from simply achieving high search engine ranking for specific search terms to anything that improves a website's bottom line. It ties your article to other data, broadening the possibilities of matching your content with search...