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  1. Delving Into the Auction Insights Report

    Select the most important keywords in your account - highest converting, best return on investment (ROI), highest spending, brand terms etc. Here is an example of the change in impression share of competitor activity on brand terms.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Also identify the top 100 pages in terms of highest organic search impressions from Google...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Consider Bidding on Competitor Terms Use your down time to develop an ad testing matrix to guide ad copy tests in 2015. Also, if you’re doing any advanced remarketing, chances are you have audiences in your library that you won’t need to use again.

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events. Rather, indiscriminate use of vague, high-traffic keywords...

  5. Former Google Employees Launch Adult Entertainment Search Engine

    The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then makes sure that the site hosting the content is trusted. Additionally, Boodigo safeguards the user’s...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    This can help you determine if your competitors are going after these terms already and how valuable or difficult it would be to successfully form a strategy around those phrases. By determining user-behavior patterns that indicate specific...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  8. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review your targeted keywords - are you still going after the right terms? If you use a tool like Searchmetrics, review how your site's SEO visibility has been trending on a month-over-month basis to quickly identify any areas of success or...