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  1. What is SEM? Depends on Who You Ask

    The inability of the industry to come to terms on a definitive understanding of what SEM really is has drawn unsuspecting victims into thinking they are getting something they are not. The use of online advertising on search engine results pages to...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but they also put in keyword terms such as Fry Pan and Saute Pan: Try to use as much of the space allowed to tell a real story about...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. Use this example of metrics to benchmark your efforts against the competition and measure...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    In fact, these test participants scan content for industry-specific termsterms very few 8th-graders know. SEO means optimizing for people who use search engines. Blog optimization is no exception. For example, since blog software was first...

  5. So... You Think SEO Has Changed?

    In terms of acquiring links, people talk about content marketing like it is some new thing. In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. The social media revolution of the past few years has completely changed the way we use and...