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  1. Do We Need Educational Standards for Learning SEO? - Part 2

    As it is, many businesses turn up an eyebrow at the purveyors of search engine services as though we're wearing a top hat, fake moustache, and trying to sell them snake oil tonic. Again, the purpose is to add credit and efficiency to the industry...

  2. Standards? We Don't Need No Stinkin' Standards!

    Now, I'm not naÔï¿Â½Ã”¯ve to the snake oil salesmen within SEO, and I've written on how to tell these fast-talkers apart from truly ethical shops. Search engines refine their algorithms to generate more relevant results (or to squeeze in more...

  3. SEO Mos Def Busted by WA State Atty General: $450,000 Penalty Looms

    While the SEO standards debate rages, the search marketing industry continues to be perceived as purveyors of snake oil and predators of small business owners. SEATTLE – A Washington-based company that sells search engine optimization (SEO...

  4. Search Marketing 2004: What's Right, What's Wrong

    Lest we forget, the author of that piece, Paul Boutin, also referred to "dubious experts" and advised readers to "avoid the snake oil. Although it can't be denied that SEO has taken some severe body blows in terms of the proportion of listings on...

  5. The Search Engine Update, March 18, 2003, Number 145

    This definitive guide to search engine optimization and marketing offers solid fundamental advice for creating search engine friendly sites, at the same time debunking myths and snake oil "techniques" that can bedevil the unwary webmaster.