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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported. YouTube has managed to ink contracts with major labels like Sony, Warner, and...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. On the corporate or agency side, the following descriptions can serve as food for...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. Local SEO best practices are the core foundation necessary for...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We should meet our customers on their terms with a message like, 'You're perfectly you, and so are our jeans. Treat customers like royalty: Deliver amazing customer service. Listen to consumer feedback, thank them for their input, and show them...

  5. Remarketing Lists for Search Ads: 4 Smart Strategies

    A low-margin retailer probably can't afford to spend much per click or bid on expensive head terms. Subscription Service Remarketing Lists for Search Ads (RLSA) have been available to all AdWords advertisers for several months now.

  6. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    Investments you make in your SEO strategy, if you do it properly, should lift your traffic across a broad variety of search terms. As we walk through this, I'm going to use some mathematical concepts to explain why increases in ranking on specific...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Thus the focus here is on well-optimized mobile web pages with an emphasis on local content and keeping an eye towards future optimization for longer queries and more slang and colloquial terms. All the SEO basics matter here in terms of getting...