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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Or should you push something close to sale, like a software trial or a product inquiry via form submit pop-up? Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A healthy advertising ecosystem – Inside AdWordsGoogle highlights its updated rules for downloadable software. Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Competitor sabotage or click fraud - both against the terms of service and detectable. He continued, “We know some of these accounts are run by computer software with one person puppeteering thousands of profiles from a single desk handing out...

  4. Designing Websites to Increase Traffic and Conversion

    For example, the headline on this software site used to shout "ZEFYR--ONLINE ACCOUNTING SOFTWARE" but conversion improved by 15.4 percent when it was changed to read "Complete Online accounting Package for Small Businesses.

  5. The Bitter Harvest: The Redzone Saga Continues (Linden Lab Has a Problem on Its Hands)

    In a spectacular case of bad timing, this entire issue has come down while the official Second Life forums are in read-only mode for a software switch to a new system called Lithium. Please consult any applicable terms of use and privacy policies...

  6. 2010 Search Predictions: The Experts Weigh In

    In terms of corporate culture, it makes sense for Google to identify itself as a software company to help ensure focus and a proper product roadmap. Software as a service is delivered via the cloud and enables unfettered collaboration from...

  7. Q&A with Ken Jurina, President and CEO of Epiar

    As for “exotic analytics”, different web analytics software packages offer different levels of service and different features. Internet market research allows you to see how your consumers are behaving online and what terms they are utilizing when...