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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. Not only do I want to uncover relevant terms with commercial intent, but I'm also...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords.

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Facebook Terms of Service, May 2013 Facebook, Google+, LinkedIn, Twitter, Pinterest, Foursquare, YouTube, and every other social platform each have unique terms of use designed to support the business they have built behind the public social...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The traffic was free, which was great, but you had almost no control over the outcome in terms of where Google showed your products. We get a lot of retailers who contact us who can't necessarily afford the service, or they're not an ideal fit for...

  5. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Schottmuller said she has had some really good experiences with Bango and thinks it's solid in terms of how much data it's able to capture. Design your landing pages for mobile first and make sure they're simplified and focus on only one product or...