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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. Just within Google's service offerings you have a few distribution channels...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube is having difficulty getting independent music labels to sign on to its new service due to "highly unfavorable and non-negotiable terms," The Guardian reported. YouTube has managed to ink contracts with major labels like Sony, Warner, and...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. Proposed rules would require that ISPs (Internet Service Providers) treat all Internet...

  4. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Even branded terms were competitive, AdGooroo said. Leaders in spend for the flowers and gifts category for desktop/tablet were 1800Flowers.com, ProFlowers.com, and FTD.com – all floral wire service companies comprised of networks of local florists.

  5. Twitter’s Vine Updates Rules on Explicit Sexual Content

    So we're making an update to our Rules and Terms of Service to prohibit explicit sexual content," it said. Twitter is clamping down on graphic sexual activities and provocative nudity that people post on quick clip video app Vine, making it clear...