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Terminology

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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In the bigger picture terminology, position-based models refer to attribution models that credit interactions based on their position in the path. This is a big deal. I'm going to tell you why you should be excited, and why you shouldn't get...

  2. Localization for International Search Engine Optimization

    This can mean anything from using terminology that is familiar to users within that region to establishing map locations for physical presences you have in the area. Rather than simply using a generic search term in the hopes that it is used...

  3. Machine Learning Basics for Better Content & SEO Results

    But in this context, it's the common terminology. We've all heard the terms "machine learning" and "learning algorithms", but how much do you really understand about them? Do you understand what they're capable of learning and how they go about it?

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital marketing is laced with lingo, technical terminology and acronyms with new words being entered into the Webster's Dictionary on a regular basis. So if you are in the market to buy or sell digital marketing talent, credentials and...