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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. If you go into an SEO campaign with a short timeframe and...

  2. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Is Yelp ranking CrossFit as a trending term in both cases? When Google unveiled its Trends search engine, SEOs quickly embraced it as a tool to figure out what was happening within a specific niche. It is dropping a new tool to explore all of those...

  3. Forget Big Content – Small Content Is Critical to Search Success

    When was the last time you used a single-word search term to find what you were looking for? Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term.

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Long-term SEO success is – and has always been – all about providing value. Unfortunately, tempting as it may sound, there are just no SEO shortcuts that work long-term. Our industry has truly grown up; there are more effective and sustainable ways...

  5. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Keyword research is still the same exercise in human behavior modeling and...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. Attribution modeling has become a fix-all term over the last few...