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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you go into an SEO campaign with a short timeframe and unwillingness to make the necessary investment, it will most likely fail because you are not giving your SEO professional the necessary time to test and make adjustments needed for a...

  2. Last-Minute SEO - Here Come the Holidays!

    Long Tail generally refers to those with four or more keywords in the search term. Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. So, this will also require some research and education. As I mentioned earlier, many tests won't be successful, but you need to...

  4. Using the DMAIC Process for SEO Projects

    It's also about looking at the long-term values for a company. You have to create a detailed process map from this research. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Collaboration across the organization will be key to achieving short-term wins, as well as long-term sustainability of the brand. This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    But more importantly, we're connecting with the buyer earlier in the buying cycle, forming a longer-term relationship and a neural connection between a generic product or service and our specific brand.

  7. What Does Google's Link Schemes Update Mean for Guest Posting?

    The same thing goes for content marketing, relationship building and any other term under the sun. Guest posts should feature research links and resources to add value. A real, non-spun guest post takes time and research.

  8. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. Real SEO is the path forward for those who wish to make a long-term...

  9. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Chatting and coffee talk led to stronger relationships and long-term business. Between keynote speakers and intensive educational sessions, the Marriott Marquis was abuzz with information, white paper research, and informal meetings.